50: Part 1: From Seed to Success: A Blossoming Flower Farming Journey with Amanda Powell

In part one of this two part discussion, Amanda Powell, a seasoned flower farmer, joins Roz Chandler for an insightful conversation about her journey in the world of cut flower farming.

Amanda shares her inspiring story of transition from a corporate career in higher education to pursuing her dream of becoming a flower farmer. Her decision to venture into cut flower farming was driven by a passion for working with plants and an eagerness to create a business that aligned with her values.

key takeaways from this episode:

  • Passion and Determination: Amanda's journey from a corporate career to cut flower farming is a testament to the power of following one's passion and being determined to pursue a dream.
  • Embracing Change: Amanda's ability to adapt and make necessary changes in her business model, whether in flower varieties or sales channels, has been crucial to her success.
  • Market Understanding: Understanding the market demands and pricing strategies is essential for a sustainable and profitable flower farming business. Amanda emphasizes the importance of doing the necessary financial calculations.
  • Diverse Sales Channels: Exploring and utilizing various sales channels, including local markets, national mail orders, and collaborations with garden centres and farm shops, provides flower farmers with opportunities to reach different customer segments.
  • Continuous Learning and Experimentation: Amanda's willingness to experiment, try new varieties, and push the boundaries of her flower farming practices has been key to her ongoing success.
  • Customer Engagement: Engaging directly with customers, whether through markets or other sales channels, provides valuable insights and helps in building a loyal customer base.
  • Adapting to Nature: Recognizing that nature is unpredictable and being prepared for challenges, such as weather conditions, pests, and other natural factors, is crucial for a flower farming business.
  • Planning and Strategy: Amanda's approach of creating seasonal “recipes” and having a clear plan for each part of the season helps her optimize her production and sales.

Amanda Powell Resource Links: 

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