Welcome to The Cutflower Podcast! Today, Roz sits down with two flower farmers Emma Chalmers and Sian Westmancoat for an enlightening discussion on their journey in the industry.
Highlights:
1. Diverse Career Paths: Flower farming can complement existing careers, offering a fulfilling journey.
2. Botanical Diversity: Incorporating perennials and foliage enriches farms, reducing reliance on annuals.
3. Innovative Techniques: Poly tunnels extend growing seasons sustainably, optimising space.
4. Personal Passion: Childhood experiences often drive the decision to pursue flower farming, adding authenticity.
5. Sales Strategies: Diversifying sales channels, like weddings and workshops, maximises market reach.
6. Overcoming Challenges: Dealing with rejection and imposter syndrome is part of the journey; positive feedback fuels resilience.
7. Quality Assurance: Meeting customer expectations builds trust and loyalty.
8. Entrepreneurial Spirit: Passion, dedication, and adaptability are crucial for success.
9. Storytelling and Visibility: Sharing personal stories online fosters connections, driving business growth.
Connect with Emma Chalmers:
- Instagram: https://www.instagram.com/beeflowerfarm/?ref=4867121&hl=en
- Threads: https://www.threads.net/@beeflowerfarm
Connect with Sian Westmancoat:
- Website: https://www.thecuttinggarden.uk/contact-us
- Instagram: http://instagram.com/the.cuttinggarden
- Facebook: http://facebook.com/thecuttinggardenflowers
New Catalogue Out Now, Oct 23,
https://plantsofdistinction.co.uk use the code CUTFLOWER30 for 30% off your order.
- A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
- The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
- Lots of free resources on our website: http://www.thecutflowercollective.co.uk
- Instagram: https://www.instagram.com/fieldgateflowers
- Facebook Groups Cut Flower Farming – Growth and Profit in your business https://www.facebook.com/groups/449543639411874
- Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective