Hello everyone, and welcome to another insightful episode of The Cutflower Podcast! I’m Roz Chandler, and today, I’m thrilled to have Roisin from Verde Flower Co. joining us. Roisin’s journey from politics and conservation to flower farming is truly fascinating, and I can’t wait for you all to hear her story and insights.
Summary: In this episode, Roisin shares her incredible transition from working in politics and conservation to diving into the world of flower farming. She took over Verde Flower Co. from her mother during the COVID-19 pandemic and has since developed a thriving urban flower farm under the iconic Tyne Bridge in Newcastle upon Tyne. Roisin also discusses her involvement in the Nuffield Farming Scholarship and her research into the future of the British cut flower industry amidst climate change challenges.
Key Takeaways:
- Diverse Background: Roisin’s journey from studying politics and conservation to flower farming highlights the diverse paths one can take to enter the floral industry.
- Urban Flower Farming: Setting up an urban flower farm can bring the beauty of local flowers to city dwellers, fostering community engagement and education.
- Climate Change Adaptation: Roisin’s Nuffield Farming Scholarship research focuses on how the British cut flower industry can adapt to a warming world and more erratic weather patterns.
- Community and Collaboration: Building a supportive community of flower farmers and collaborating on shared resource
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This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.
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- https://fieldgateflowers.kartra.com/page/newsletters
- Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
- 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
- A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
- The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
- Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
- Instagram: https://www.instagram.com/fieldgateflowers
- Facebook Group 'Cut Flower Farming – Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
- Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection