Are you an ambitious flower farmer looking for hints and tips to grow your business?
Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business.
In this easy-to-follow episode, Roz Chandler discusses the importance of brand messaging and helps cut flower farmers build their own messaging. The way you talk about your brand defines your ideal customer. As cut flower growers, not all customers will be your ideal customer.
You will learn:
- The A to H of defining your ideal customer
- Creating your messaging statement
- The words or phrases you associate with how your customer is feeling so you can best understand their needs
Connect with Roz Chandler:
Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business
Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.