In the warm days of late summer 2025, Nooriya visited Roz at Field Gate Flowers. As Creative Director of Madeeco, a sustainable artisan flower preservation studio, Nooriya was looking for British-grown blooms to inspire her artwork in a new direction.
Together, they walked the fields, gathering flowers by hand. Nooriya returned to her London workshop and began the intricate process of preserving flowers and foliage, traditionally pressing them over several weeks, giving them time to settle into their next form.
Taking on new life
Back at Field Gate, summer turned to autumn, annual plants were pulled up and composted, beds cleared and seeds sown for next year’s blooms. As winter began to fade, the same flowers that Nooriya had picked were beginning to wake again or being sown anew from seed. Over that time, the preserved summer flowers — Delphinium, Nigella, Achillea, Cosmos, Gaura, poppies and Zinnia — had been carefully composed by Nooriya into a new artwork: Held in Bloom. The finished piece has been professionally captured to preserve the texture and tonal depth of the original work, allowing it to be faithfully translated into a fine art print.
When it was finally revealed to Roz just a few weeks ago, she was overjoyed to see our flowers in this new form. As all growers will know, it can be a long journey from seed to vase, so to see the lifetime of our blooms extended still further – indeed, preserved for many years to come – is a wonderful thing. What once moved freely in the field now finds a new form.
Madeeco and Field Gate Flowers are collaboratively releasing Held in Bloom as a limited-edition fine art print, preserving both the intricate detail of the pressed florals and the spirit of the landscape they came from.
A Shared Purpose
10% of profits from every print will be donated to Breast Cancer Now, a cause closely connected to Roz’s personal journey. Supporting awareness and research through this collaboration felt instinctive.
Held in Bloom is shaped by land and shared purpose, carrying the memory of the field and a quiet sense of hope.
Product Details
The original artwork was created at A1 scale and is available as a limited-edition fine art print in A1, A2 and A3 sizes. Each print is produced in East London as an archival giclée on Hahnemühle Photo Rag, a 100% cotton paper selected for its soft matte surface and natural tone. The gentle texture enhances the detail of the pressed flowers while ensuring museum-quality longevity.
Limited Edition
This release is limited to 250 prints per size. Each piece is printed to order and accompanied by a numbered certificate of authenticity.
Framing
All prints are sold unframed, allowing you to select a frame that suits your space.